About Sylvatica Marketing, Bristol

Sylvatica Marketing was formed in the year 2000. A decade later, Debbie Beech continues to successfully employ her real-world marketing experience to support IT companies in developing and executing marketing strategies that make budgets work harder while deliver demonstrable results.

By combining a technical background with 25 years IT marketing experience, Debbie can quickly understand your business, products and markets, reducing your management overhead and risk. In fact, working with Sylvatica means that you can:
  • Benefit from extensive knowledge and experience of the IT industry, Debbie will hit the ground running from day one
  • Work with a dedicated, experienced person rather than a junior
  • Gain hands-on practical marketing advice with solutions that are supported by experience and have been proven to work
  • Obtain a completely flexible resource, available when you need additional manpower or expertise without the ongoing investment
Meet Debbie Beech

With a background in computing, Debbie gained her formative marketing experience and qualifications while working for HP in a range of senior marketing roles spanning fourteen years. For the last ten years Sylvatica has been working with businesses of all sizes, from small and medium sized software and hardware companies, to multi-site international manufacturers and IT solution providers.

Key skills Debbie has to offer include:
  • Ability to quickly understand technologies and services on offer
  • A thorough understanding of the IT industry, technology life-cycles and business processes • employing a variety of models taken from leading management theories such as Kaplan & Norton’s Balanced Scorecard and Geoffrey Moore’s Crossing the Chasm
  • First-hand experience of all aspects of marketing including direct marketing, internet marketing, search-engine optimisation, PR, advertising, events management, incentives and promotions, partner and channel marketing and sales support and training
  • Ability to analyse markets based on experience supported by primary and secondary research techniques where required
  • Integrated marketing campaign planning supported by logical thinking and an eye for detail, from branding to messaging and a strong call to action delivered consistently across a wide range of vehicles
  • Exceptional verbal and written communication skills, experienced in presenting to the highest organisational levels
  • Networking and relationship building, ability to work at all levels of an organisation, with the board of directors, existing teams of marketing professionals, sales, development teams and third party suppliers or partners

The name Sylvatica is associated with Debbie’s surname - a Fagus Sylvatica is the Latin name for a common Beech tree.

Find out more about our customers, project examples and testimonials or contact Sylvatica for a more detailed discussion, or to arrange a free initial consultation.